Google may also consider your page over-optimized if you use more than one H1, and may penalize you as a result. The presence of more than one H1 won’t necessarily confuse the search engine, but it could dilute the SEO power of a single H1. Search engines will crawl multiple H1s on a page, sure, but the logical priority of an H1 semantic tag means that you’re focusing your SEO efforts on one keyword phrase or sentence, as opposed to many. Why not? If one is good, wouldn’t two or sixteen be even better? There is no reason to use more than a single H1 tag. Use Only One H1Įvery page needs only one H1 tag. After turning the corner and making a discovery, my knowledge of H1s hit the roof, and my website traffic changed as a result. Until recently, even I didn’t realize just how wrong I had been when I was writing H1s. So why did I even write this article? It’s because most people use them incorrectly. The fact is, just about anyone who knows anything about SEO or HTML uses them. H1s are one of the most potent on-page SEO and UX elements that you have in your arsenal. SEO is more about user optimization than it is about search engine optimization.ĭon’t skip over this idea of users noticing the H1. Right! That’s the direction that SEO has taken in recent years. H1s are usually the most visually notable content on the page and are probably the most important SEO feature.Īnd at first, it might not seem like H1s are an “SEO” feature at all, because it’s more about the user than about the technical optimization of the page, right? In fact, my bump in search traffic is nothing compared to a local car parts store in Houston, TX, who changed their page titles and H1s. I’m not the only one who’s experienced such a dramatic change. Plus, it had gone from page 3 of the SERPs to page 1, position eight! Within three days, the page had 85% more organic traffic. One of these improvements was to update an H1 on one of my articles. My blog traffic had been pretty good overall, but I decided to get another set of eyeballs on it to help identify improvements. I was doing my thing, running my blog, and writing my articles. A little while back, business was humming along as usual. Why Are H1s so Important?įirst, I’ll tell you a story. It seems pretty simple, but the h1 has a big impact, as you’ll find out in the next section. The copy within the h1 tag is “How to Keep Your Facebook Group Active and Engaged.” There’s a bit of intervening code between the start tag and the end tag, but the tag is there. The tags are often formatted from large (or most important) to smallest (or least important). The H1 is considered the most important tag, and the H6 is the least important. Heading: HTML has six different heading tags: H1, H2, and so on.Tag: An HTML tag is a snippet of code that tells your web browser how to display the content.Most websites use this language to create web pages. HTML: This stands for Hypertext Markup Language. The H1 is an HTML tag that indicates a heading on a website. You’re reading this article, and are going to learn the exact method for producing great H1s that will take your content marketing to the next level. That can be a problem though we’re so used to hearing about H1s, using H1s, and talking about H1s, that we don’t stop and think about how to write them in a way that appeals to users and search engines. Truth be told, most SEOs, content marketers, web developers, and marketers know a little bit about H1s. Instead, I’m going to take a deep dive into something that most people don’t talk about: a tiny slice of content marketing called H1 tags. In this article, I’m not just going to sing the praises of content marketing.
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